CINDER Brand Asset
Flame Mark
Transparent background · motion master runs an 8s ember cycle · PNG exports at 2048 px wide
Brand Design Kit
CINDER × Crucian Farms
The shared visual language of the parent company and its flagship — palette, typography and corporate lockups for press, partners and investor materials.
Corporate Lockup
The parent-company lockup pairs the CINDER mark with its Crucian Farms attribution.
CINDER
A Crucian Farms Company
CRUCIAN FARMS
Parent Company · crucianfarms.io
- · Always attribute CINDER to Crucian Farms in corporate, investor and press contexts.
- · Ownership line: "cindercuisine.com is a creation & asset of Crucian Farms — owned 100% by Luke Wu & Reanne Wu."
- · Keep clear space around each lockup equal to the height of the flame mark.
The Mark
A seven-ember flame drawn as a single continuous line, lit as molten metal. Three deliveries of one mark.
Motion master
8s ember cycle · 2160 px · film, social, presentation
Molten vector
Resolution-independent · web, signage, large format
Line mark
Flat fill · stationery, embroidery, single-color print
Heat spectrum
#F6F2E9
Tip
#E2CD9C
#C5A553
Gold
#C47F44
#C15B33
Ember
#7B4FA0
#4257C9
Base — hottest
- Use the motion master wherever the medium carries video. Fall back to the animated SVG, then the static.
- Never recolor the mark. The gradient is a heat map — blue at the base is the hottest point, not a styling choice.
- Never reposition the seven embers. Their seats and rise heights are solved to clear the stroke.
- Keep clear space of one flame-width on every side. Minimum legible size is 24 px tall.
- Place on Ink or Charcoal. The glow needs a dark ground to read; it is not a knockout mark.
Color Palette
The shared palette across Crucian Farms and CINDER properties.
Ink
#221F1B
Foundations & depth
Charcoal
#2B2722
Primary ground
Ember
#C15033
Fire & action
Gold
#C2A256
Display & accents
Cream
#F7F3E9
Headlines & light
Sage
#6C9D8D
Garden & green star
Core Violet
#7B4FA0
Heat transition
Core Blue
#4257C9
Hottest point of flame
Typography
Three voices, one hierarchy — serif display, editorial italic, humanist body.
Display & Headings
Playfair Display
Fire, Farm & Intelligence
Captions & Editorial
Spectral Italic
Where ancient fire and modern intelligence work as one system.
Body & Interface
Lato
Clean, quiet body copy carries the operating plan — legible at every scale, from menus to dashboards.
